Our Story & Mission | Roofr

Building the most trusted roofing platform in the world.

Our mission is to be the trusted foundation for roofing professionals to build their success.

Our story

In the early 2000’s, a twelve-year-old Richard Nelson was awoken early and told he’d be joining the family business — he was on a roof by the afternoon, thus becoming a third-generation roofer.

Richard spent his summers on job sites, hoisting bundles as a kid to eventually becoming an installer. Fast forward to his mid 20’s, Richard decided to take a position at a larger roofing company as a sales person. It was then when he realized the inefficiencies, and he understood the time and money it was costing contractors and homeowners and knew something needed to change. With a vision of building the most trusted roofing platform in the world, he quit his job, partnered with CTO Kevin Redman and started Roofr in 2016.

By 2017, Roofr was admitted to Y Combinator, propelling Roofr into the tech-world spotlight and allowing Roofr to raise millions of dollars in venture capital funding from Crosslink Capital, Bullpen Capital and many other high-profile investors. Today, Roofr operates on a multinational level, serving thousands of roofing contractors across North America.

Roofr is already trusted by thousands of roofers

Our values

Think unconventionally

We think without limits. No idea is too audacious. We embrace innovation and creativity at every level. We seek new solutions and take smart, calculated risks.

Utilize positive discontent

We celebrate our wins, but always look for ways to do better.

Welcome collaboration

We carry ourselves with quiet confidence. We’re kind, and we trust and support each other. Open, honest and constant communication is key to innovation and growth.

High performance

We set ambitious goals and pursue them relentlessly. Excellence is our baseline, and we hold ourselves accountable to deliver transformative outcomes for our customers, teammates and company as a whole.

Be customer obsessed

We go above and beyond with every single customer. Speed is important, passion and pride are even more. Every decision is made with our customer in mind.

Embody resiliency

When faced with adversity, we persevere. No matter what is put in front of us, we face it with a calm and collected mind. We do not dwell on the problem, we focus on the solution.

Our team

Meet the Roofr Team

Team Members

Our Investors

Join thousands of roofers who successfully streamline their sales process with Roofr.