Brand Kit | Roofr
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Roofr Brand Kit
Welcome to the Roofr Brand Kit! Our kit includes the proper logos, colors, and assets you’ll need when promoting or referencing the Roofr brand.
The Roofr Logo
On light backgrounds, please use our full-color logo with dark text.
On dark backgrounds, please use our full-color logo with white text.
On color backgrounds, please use our fully white logo.
Logo Best Practices
Correct
Please ensure sufficient clear space around the logo.
Incorrect
Please make sure there’s contrast between the logo and background.
Incorrect
Never use the logo without the roofr icon.
Incorrect
The roofr icon needs the rectangular background.
Incorrect
Please don’t use a gradient on the entire logo.
Incorrect
Please don’t change the color or gradient of the Roofr icon.
Incorrect
The logo should not be squished or stretched in any way.
Incorrect
Please don’t stack the logo.
Incorrect
The logo should be crisp and clear, not fuzzy or pixelated.
Colors
Sky
#4E73D1
Pantone 2130C
Roofr Blue
#2C9BD6
Pantone 7689C
Light Blue
#E7F1FC
Midnight
#0B0F12
Graphite
#28373E
Mist
#EDF0F2
Gradients
Roofr Gradient
Sky to Roofr Blue
Midnight Gradient
Midnight to Graphite
Mist Gradient
White (#FFFFFF) to Mist
Typography
Circular Std.
H1: 60px / black
Heading 1
H2: 48px / black
Heading 2
H3: 32px / bold
Heading 3
Body: 18px / book
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras vel odio ac risus malesuada molestie. Duis sollicitudin arcu nunc, vel volutpat risus imperdiet at. Ut vel tincidunt risus, quis aliquam arcu. Duis quis dapibus eros, eget tincidunt elit.
Download our library of product screenshots
Get access to high quality product images of Roofr products and dashboards that you can use both digital or print materials.
Roofr Messaging
Boiler plates and key messaging to be used in press releases, partner websites, and anywhere else you’re speaking about Roofr.
In 50 words
Roofr is the single roofing software that has all the tools a roofing business needs to effectively run their business. Manage measurement reports, digital proposals, calendar invites, material ordering, invoicing, payments, and more, all on one easy-to-use platform. Roofr streamlines operations so you can spend more time growing your business.
In 100 words
Roofr is the all-in-one roofing software that’s designed to work the way a busy roofing business needs it to. With Roofr, you get the tools that win you more business - like measurement reports, digital proposals, instant estimates, material ordering, invoicing, and payments - built directly into a single easy-to-use platform. Quickly access valuable insights on your business and focus your energy on the things that make the most impact. Roofr combines user-friendly software with top-rated customer support to help roofing businesses scale. Save time and stay organized with the top rated platform that’s built for roofers, by roofers.
In 250 words
Roofr is an all-in-one roofing software platform designed to streamline every aspect of a roofing business—from lead generation to final payment—by consolidating tools into a single, user-friendly system. It addresses common pain points that roofing contractors face, such as disorganized workflows, slow estimates, and fragmented communication.
Key Features and Solutions:
- CRM & Job Management: Roofr’s CRM offers an interactive job pipeline with drag-and-drop functionality, real-time analytics, and automated task management. This helps roofing businesses stay organized and make data-driven decisions.
- Instant Estimator: Roofr's Instant Estimator allows homeowners to receive immediate roof estimates based on custom pricing, enabling contractors to qualify and quote leads faster.
- Measurement Reports: Roofr provides detailed roof measurement reports for less, delivered in as little as 2 hours. Alternatively, users can utilize the DIY tool for faster turnarounds.
- Proposals: Roofr offers customizable proposals that include multi-option formats, discounts, annotated images, and e-signing features, helping contractors close deals more efficiently.
- Material Ordering: The platform enables users to order materials directly from signed proposals, reducing manual calculations and ensuring accurate orders.
- Payments & Invoicing: Roofr integrates invoicing and payment processing, allowing contractors to send invoices and collect payments securely and promptly.
By integrating these features, Roofr helps roofing contractors eliminate the need for multiple applications, reduce administrative workload, and improve overall efficiency. This comprehensive approach addresses key challenges in the roofing industry, such as managing customer relationships, providing timely estimates, and ensuring accurate project execution.
For more information or to explore Roofr's offerings, visit their official website: roofr.com.
Check out our Instant Estimator marketing kit
Get access to high quality product images of Roofr products and dashboards that you can use both digital or print materials.