Pricing & Plans | Roofr
Base Plans
Don’t know which plan is best for you? Our team can help you compare. Talk to sales →
Billing periodMonthly
Toggle between monthly and annual pricing
Annual
Save up to 15%
Let us help you customize your perfect plan.
Starter
Order roof measurements and explore the Roofr platform. No commitment needed.
$0/mo
Key features:
- ✓
$19 measurement reports delivered in 24 hrs or less
- ✓
1 basic job board
- ✓
10 trial proposals, invoices & work orders
- ✓
5 automated actions
- ✓
Material ordering & supplier integrations
- ✓
Email & email templates
- ✓
Calendar & job events
- ✓
ESX files $12 USD / report
- ✓
Unlimited users
Measure+
Upgrade your measurements with discounted pricing, and faster delivery times.
6 HOUR2 HOUR
$109/mo
Billed monthly
or $95/mo billed yearly
The Starter plan, plus:
- ✓
$13 measurement reports
- ✓
ESX files $10 USD / report
- ✓
2 or 6 hour guaranteed delivery time
- ✓
Material calculations
- ✓
Waste factor
- ✓
CSV downloads
- ✓
Company logo & branding
- ✓
Unlimited users
Essentials
The essential tools to streamline your sales process from measurement to payment.
$249/mo
Billed monthly
or $209/mo billed yearly
Everything in Starter, plus:
- ✓
$13 measurement reports delivered in 2 hrs or less
- ✓
1 flexible job board
- ✓
Unlimited proposals, invoices & work orders
- ✓
10 automated actions
- ✓
Credit card & ACH payments
- ✓
Signable PDFs & contracts
- ✓
Unlimited e-signatures
- ✓
Unlimited users
- SMS texting & templates
Scale
Most Popular
The complete CRM for teams that are growing fast and need more flexibility.
$349/mo
Billed monthly
or $299/mo billed yearly
Everything in Essentials, plus:
- ✓
7 customizable job boards
- ✓
Custom job tags & work types
- ✓
Crew management
- ✓
25+ automated actions
- ✓
Performance dashboard & reporting
- ✓
Profit margins & job costs
- ✓
Quickbooks integration
- ✓
Role-based permissions
- ✓
Unlimited users
All pricing in USD.
Add-ons
Powerful upgrades to the way you capture, quote, qualify and close.
Instant Estimator
$149/mo
billed monthly
or $125/mo billed yearly
Save 15%
Capture leads and give homeowners their first quote faster than your competition.
AI Websites
Roofr Sites
Beta
$99/mo
or $85/mo billed yearly
Save 15%
Get your business online with an AI-powered tool that builds and updates your website for you.
Compare all plan details
Base plans
Billing periodMonthly
Toggle between monthly and annual pricing
Annual
Starter
$0/mo
Billed monthly
Measure+
$109 - 169/mo
Billed monthly
Essentials
$249/mo
Billed monthly
Scale
$349/mo
Billed monthly
Measurements
| Feature | Starter | Measure+ | Essentials | Scale |
|---|---|---|---|---|
| 6 Hour | ✓ | — | — | — |
| 2 Hour | — | ☑︎ | ☑︎ | ☑︎ |
| Roofr Reports | $19 | $13 | $13 | $13 |
| Delivery time (GTAT) | 24 hr | 6 hr | 2 hr | 2 hr |
| Cost per report | $19 | $13 | $13 | $13 |
FAQs
Which plan is right for me?
The right plan depends on how your business is set up today and how complex your workflows are. If you’re just getting started in roofing, just need help with estimates and proposals to close your first deals, or a small team of 1-2, then the Essentials plan may be all you need for now.
How do Roofr's subscription plans work?
Roofr uses a combination of base plans and optional add-ons. Base plans give you access to the core platform and features. Add-ons let you layer on additional capabilities, like faster measurements or lead capture tools, only if, and when you need them.
Do you offer custom plans?
Roofr’s plans are intentionally structured to keep pricing simple and predictable. Most businesses can find the right fit within our base plans and optional add-ons.
Do I have to sign a contract?
It's up to you! Roofr offers flexible options. You can use Roofr on a month-to-month basis, or you can sign an annual contract.
Can I change my plan at any time?
Yes. You can upgrade or downgrade your plan as your business needs change. Changes take effect at your next billing cycle.
What happens to my data if I cancel?
We believe your data belongs to you. If you decide to cancel we'll help export your data no questions asked. We get that things happen, and if you need to cancel your Roofr account but want to return in the future, we'll keep your account data so you can easily reactive without starting from scratch.